ACTO Member Profile

Shiny Unsal

Shiny Burcu Unsal is the Global Award-Winning Creator of Neuro-Shine Technology™, a 40 Under 40 Most Influential Award Recipient, a Licensed Trainer of Neuro-Linguistic Programming®, one of the only 530 ICF Master Certified Coaches in US, an ICF Accredited Professional Coach Trainer and a seasoned Communication & Leadership Expert. She's committed to helping people combine the power of their mind with the wisdom of their heart to maximize their true potential and make their difference in the world. She is the Founder of the Academy of Neuro-Shine Technology™, the Author of “YOU ARE A STAR! SHINE!” and a top-rated Professor at UCLA Extension, teaching Leadership Communication Strategies and Emotional Intelligence, since 2012. Born and raised in a small town in Turkey and driven by a desire for bigger achievements, she left her advertising career in Turkey and started her American Dream in 2004 in Los Angeles. After losing her father to a shocking heart attack in 2006, Shiny embarked on a journey that traveled deep within, searching for her truth and purpose. Today, after 20,000 hours of training, Shiny is a voice for enlightenment, courage and positive energy, teaching the skills and technology for personal transformation with love and oneness. Since 2011, she's trained over 5,000 people, personally certified over 400 coaches and her videos've been viewed over 300,000 times on YouTube. She's an official member of the Forbes Coaches Council and a Motivational Speaker with a unique, high positive energy, having shared the stage with the best in the world, like Brendon Burchard, Les Brown, Gary Vee and Jay Abraham. She's been featured on CNN Turk, CBS, Hay House Radio,, Huffington Post and multiple TV channels, magazines and podcasts. Shiny takes personal pride in transforming her own mother from “a miserable widow/retired teacher,” into an inspiring Neuro-Shine Technology enthusiast and trainer who actively gives seminars in her hometown in Turkey—after the age of 60! She's also proud to have graduated hundreds of international professionals from the Leadership Communication Strategies course she teaches at UCLA Extension, developing modern leaders who own their unique voice, using her “YOU ARE A STAR! SHINE!” as the textbook for her class. Shiny has received degrees from METU (Turkey’s MIT), UCLA, Harvard Business School and the University of Metaphysics. Prior to owning her mission to create shiny minds, she worked in the corporate world for a decade, managing award-winning campaigns for Fortune 500 brands like Coca Cola, Kotex, BP and AVON while at multinational advertising agencies like Ogilvy and McCann Erickson. From her personal transformation experience creating her dream life, she wholeheartedly believes in leading humanity forward and making people shine with her state-of-the art, truth-based success methodology: Neuro-Shine Technology™, a blend of deep, truthful coaching, structured NLP thought strategies, neuroscience and quantum physics. It's also the reason she changed her name to Shiny, which represents her enlightenment and the potential cosmic brilliance of every human mind when it’s coherent with the magical heart. Her message to the world is: "Success begins in your mind and lives in your heart."

Email Address

Phone Number (310) 926-1471




Credential ICF-MCC