ACTO Core Values

We uphold the strong values of any good organization. These core values apply to coaches, coach training, and the coaching profession as a whole:

  • Integrity
  • Fairness
  • Honesty
  • Cultural awareness and responsiveness – valuing each person’s humanity intersectional identities and cultures 
  • Accountability
  • Transparency
  • Stakeholder awareness
  • Ethical conduct
  • Respect for individuals and intellectual property
  • Global mindset for coach education
  • Engaged relationships
  • Joy is foundational to ACTO work
  • Community of learners as members
  • Multiple credentialing entities contribute to the legitimacy of coach education.
  • Coach education is relevant and accessible to everyone on the planet.
  • ICF Core Competencies are standards of behavior when serving or representing ACTO.

We anticipate that these Core Values will be useful in interpreting guidance for making ethical decisions.