Dear Valued Members, Colleagues and Friends of ACTO,

As we continue to look ahead and plan for the future, the Board wishes to take a moment to reflect openly with you — our valued members — about where we are and where we might be headed together.

ACTO has always stood for something deeper than simple membership benefits or professional development. We have been guided by a vision to elevate the field of coach training and to take a clear stand for Diversity, Equity, Inclusion, and Belonging (DEIB). We recognize that in today’s climate, such a position may not always be popular or easy to uphold. Yet we also believe that if we, as an organization of educators and coaches, do not lead in this space — who will? This conviction continues to shape our identity and our purpose.

At the same time, we acknowledge the realities we face. Member engagement has been a challenge. Our global membership means that time zones and scheduling often limit participation, and surveys we’ve sent have received little response. We interpret this not as disinterest, but as a signal that our current model of membership and activities may no longer fully align with your needs or realities.

Through environmental assessments, we’ve also learned that many coach training organizations are experiencing generational transitions. Founders are retiring, and new leadership is shifting focus — from refining the craft of coaching toward entrepreneurship and business growth. This shift, along with increasing competition in our field, has changed the dynamics that once fostered strong collaboration among organizations.

As ACTO continues to evolve, we find ourselves asking important questions:

  • Who are we best positioned to serve — coach training organizations, individual coaches, or both?
  • How do we engage our diverse membership in meaningful ways across geographies and time zones?
  • How do we ensure that our work remains relevant, impactful, and grounded in our shared values?

We also recognize the power of partnership. In our recent discussions, we have explored opportunities to connect with like-minded allies who share our commitment to DEIB and to the continued advancement of coach training. There is strength in collaboration, and we are open to building that strength together.

ACTO holds a unique niche — as an advocate for DEIB within coaching and coach training. As we plan for what’s next, we invite you to help us shape that future. What purpose does ACTO serve for you? How might we better align our offerings, our community, and our advocacy to support you and the broader coaching profession?

We remain deeply grateful for your continued support and your shared belief in ACTO’s mission. Together, we can reimagine what this organization can be — not by looking backward, but by courageously looking ahead.

With gratitude and partnership,
The ACTO Board of Directors