As trainers, part of our mentoring role is to help new coaches build viable practices. That involves engaging new coaches in a coaching conversation about business development. We will look at how to educate our coaches in best practices regarding practice building so that they can improve their business aptitude while reducing magical thinking. In this open discussion, we will consider how to: help new coaches set realistic expectations about income; identify options for monetizing their skills; attract and retain clients; move forward with their coaching career.

Lynn Grodzki, MCC, LCSW

Lynn Grodzki is one of the leading business coaches in the US working with change-agents: therapists, coaches, healers, and other helping professionals. Through her workshops and writing, she has become a pioneer in the field of practice-building, helping non-business-oriented professionals develop their private practices. She is a Master Certified Coach (through the ICF) and teaches as a faculty member for CoachU since 2000. Lynn is the author of several books about practice-building for both therapists and coaches. Her best-selling book was recently revised: Building Your Ideal Private Practice: 2nd Edition (W.W. Norton, 2015). Her review of the coaching profession, The Business and Practice of Coaching (co-author Wendy Allen, W.W. Norton, 2005), is used as a textbook by several coaching schools and got a five-star rating by Midwest Book Reviews: “Any who desire to coach professionally must have The Business and Practice of Coaching at hand.” Lynn presents workshops internationally and writes a monthly email newsletter that is read by over 10,000 subscribers. She can be reached at her website: http://www.privatepracticesuccess.com